why you need video marketing
Video has moved from a “nice-to-have” to a “must-have” across nearly every industry. It outperforms static content on every major platform, helps businesses tell their story more effectively, and keeps people engaged longer. Whether you're promoting a product, sharing your mission, or teaching your audience something new, video gives you the advantage.
how any business can use video
If you’re still relying solely on images or text content, your visibility or client engagement is likely being held back. Any business—from healthcare practices to nonprofits to service providers—can use video in practical, effective ways.
Social Media Content
Short-form videos (like Reels or TikToks) are ideal for product highlights, behind-the-scenes glimpses, testimonials, or quick tips. These types of videos build familiarity and keep your audience engaged without needing a big production budget. Platforms like Instagram, Facebook, LinkedIn, and TikTok are all favoring video content in their algorithms. That means video gets better placement, more reach, and ultimately more eyes on your brand.
Using video for social media is great for ongoing campaigns and building engagement. Typical professional video services can range from $150–$800+ per video, which includes planning, filming, editing, and captioning. You can also work with professional social media agencies to help create a low-cost strategy and script while your internal team handles the actual content creation.
Website Videos
Adding a homepage or about video can quickly explain what you do, who you help, and what makes you different. This increases visitor trust and time on site. It makes the website appear modern and can increase interest from users to learn more about a product or service. Especially helpful for educational or e-commerce sites that want to display product functionality or “how-to” tutorials.
More advanced video productions that include scripting, on-site filming, voiceover, and post-production editing can range anywhere from $1,500–$5,000+, depending on complexity and length.
If you’re looking for stock video footage or animations, the fees are much more affordable, only costing around $400-$800+ on average for a short homepage background video.
Presentation Videos, Educational Tutorials, or Series
Whether you're pitching to investors or sharing your mission at a fundraiser, a polished video can elevate your message far beyond slides and talking points. Many grant opportunities even require applicants to submit a video as part of their pitch. Having a high-quality and scripted video can help you outperform competitors and stay relevant in the viewer’s mind.
Demonstrating your expertise with tutorial videos or how-to series also helps position you as a trusted authority. This is useful for industries like fitness, health, finance, coaching, and tech.
We used to think about these types of videos solely for online education on YouTube purposes, but now more industries are leaning into this style of video for social media series and even Podcasts. By creating an ongoing learning process, you can engage potential clients to keep coming back for more, increase followers, or develop an audience of loyal users.
Again, depending on series length and features, multi-video packages require consistency in branding and format, along with serious video and audio editing. While a higher investment, typically $500–$1,200 per video, the outcome is higher brand awareness and better performance among competitors.
Thanksgiving Animation
Animated Explainers and e-Cards
Animations, although different from traditional videos, are a creative and cost-effective way to communicate complex ideas, especially for training or internal messaging. It's also great for holidays or special campaigns when you want something more dynamic than a simple graphic.
Show a timeline, write a story, and create a complex diagram of your product. More product-based brands are using animation and even AI-driven animations to elevate their product display and advertisements.
While no filming is needed, animation requires a longer time planning, several rounds of storyboards, drawing, and even audio recording to produce. $1,000–$4,000+ is the typical cost for short to medium form animation, depending on animation style, length, and animator experience.
ready, set, action
Video works, but it works best when it’s done with strategy. Not every project needs a full crew or fancy gear. Sometimes, simple is more effective—and we’ll guide you through that.
We help businesses all over the DC, Maryland, Virginia area, and beyond plan, create, and launch video content that makes an impact. Whether you need a one-time project or want to build an ongoing video presence, our team is here to guide the process from start to finish.
Let’s look at how video can support your brand, your message, and your goals.