landing pages vs. full websites
You know you need an online presence, a place for potential customers to find you, learn about what you do, and hopefully, fall in love with your brand. But then you hit your first bit of jargon: "Do I need a landing page or a full website?"
Let's break down the difference between a landing page and a full website, what each is for, and how we can help you build the perfect online presence for your needs.
what is a landing page?
Think of a landing page as a digital flyer or a focused sales pitch. It's a single web page with one very specific goal: to get a visitor to take a single, desired action. This action could be anything from signing up for a newsletter, downloading an e-book, registering for a webinar, or making a purchase.
characteristics of a landing page
Cristy’s Bakery
It has a singular focus.
A landing page is all about one thing. There are no distracting navigation menus, no links to other parts of a website, and no competing calls-to-action. Every element on the page is designed to guide the visitor toward that one specific goal.
It’s concise and compelling.
The copy on a landing page is short, sweet, and to the point. It highlights the benefits of the offer and creates a sense of urgency.
It has a clear call-to-action (CTA).
A prominent button or form makes it crystal clear what you want the visitor to do next.
when do you need a landing page?
Landing pages are perfect for specific marketing campaigns or leads. For example, if you're running a Facebook ad for a new product, you'd want to send people who click on the ad to a landing page dedicated to that product. This keeps them focused on the purchase and prevents them from getting lost on a larger website.
A landing page can also work great for individuals or businesses who don’t have much content at the moment or only want to display a small amount of content. For example, a small local bakery that doesn’t take online orders or has a fixed menu—they simply want to display contact information and a brief overview of their products.
what is a full website?
A full website, on the other hand, is like a digital brochure or an entire store. It's a collection of interconnected web pages that provide comprehensive information about your business, your products or services, your team, and your brand story..
key characteristics of a full website
It has multiple pages.
A typical website includes a homepage, an "About Us" page, a "Services" or "Products" page, a blog, and a "Contact" page.
It has navigation.
A navigation menu allows visitors to easily explore the different sections of your site.
It has a broad purpose.
A website serves many purposes. It can be used to build brand awareness, generate leads, make sales, provide customer support, and share company news and updates..
when do you need a full website?
Every established business needs a full website. It's your digital home base, the place where customers can go to learn everything they need to know about you. It's where you build trust, establish credibility, and nurture long-term relationships with your audience.
getting started with your next digital project
Whether you need a high-converting landing page for your next marketing campaign or a stunning, user-friendly website that tells your brand's story, we've got you covered. Here at Ada Portillo Agency, we're more than just a team of designers and developers. We're a creative branding and marketing agency that's passionate about helping businesses in Maryland and beyond succeed.
