why you need more than one logo
Your logo is the face of your business. It should be versatile, professional, and consistent no matter where it appears.
A single logo file might seem fine at first—but it won’t get you very far.
Let’s say you want to get your logo printed on a banner, so you send over that JPG file you’ve been using since day one. But when you get the banner, it looks fuzzy at that large size because you're not using a scalable (vector) file.
Or maybe you’ve tried to put your dark-colored logo on a dark website background. It’s barely visible or just doesn’t look right.
These kinds of problems happen all the time. And they’re all preventable when your logo is built with different versions and uses in mind.
color variations
What looks great on a white background might be completely invisible on a black one, which is why having different color versions of your logo is essential.
We recommend full color, black, white, and sometimes even grayscale. Having these versions ensures your logo works whether it's on a billboard, a t-shirt, or a social media post, no matter the background color.
color formats
Different platforms and materials require different color formats. RGB is used for anything digital, like websites and social media. CMYK is for printing, such as business cards or brochures. Pantone is a standardized system that ensures exact color matching, especially for branded items like uniforms or packaging.
Using the wrong color format can cause your logo to look off—too bright on screen or too dull in print. Having the correct versions for each format from the start keeps your brand colors consistent no matter where your logo appears.
Before You Say “I Do”
layout options
Your main logo might be horizontal with both icon and text. But what happens when you need a small version for your social media profile or a simple mark for embroidery?
A stacked logo might fit better on a phone screen. An icon-only version works great as a watermark or favicon. That’s why having different layouts in mind (horizontal, vertical, icon-only, and wordmark-only) helps serve each purpose well.
the right file types
There’s a big difference between file types—and if you don’t have the right one for the job, your logo suffers.
Raster files (like JPGs and PNGs) are made of pixels. They’re fine for the web but lose quality when resized. Vector files (like SVGs, AI, or EPS) are scalable to any size—perfect for printing, signage, and professional use.
create a logo that works everywhere
If you want your brand to show up consistently across every platform, you need the right versions, the right files, and the right expertise behind it. Whether you’re starting fresh or trying to clean up a branding mess, we’ve got the tools, the experience, and the creativity to get it done right. We know what a printer needs, what a web developer expects, and how to future-proof your branding. Let’s make your logo work harder—for everywhere you want to take your brand.
