A logo is more than a nice graphic. It’s the foundation of your brand identity. It should look great on everything from business cards to billboards, be legally yours to protect, and speak clearly to your audience. If you've been using a logo made in Canva, picked something quick from a template, or haven't thought much about logo design at all, you're not alone. Many new businesses start that way. But as your brand grows, the need for a professional logo becomes clear.

Your logo is the face of your business. It should be versatile, professional, and consistent no matter where it appears. A single logo file might seem fine at first—but it won’t get you very far.