anne arundel county office of multicultural affairs

concepts & culture

The Anne Arundel County Office of Multicultural Affairs was seeking a redesign of its logo after changing its name from Anne Arundel County Office of Latino and Multicultural Resources.

They wanted to keep an abstract symbol, a colorful approach, and a timeless look to their logo, while also keeping in touch with the County’s main branding style and the office’s overall mission: to maintain and build relationships with the diverse cultural groups in Anne Arundel County by providing support and equal resources.

The Office also wanted to embrace “OMA” as its official acronym through its marketing efforts.